Belgium Chocolate Packaging

This packaging design project for Trader Joe’s Belgian chocolate bars reimagines the way consumers experience and connect with premium chocolate.

While the bars are made from high-quality Belgian chocolate,

their packaging lacked the sophistication and storytelling to match.

I designed unique illustrations for each flavor, drawing inspiration from the craftsmanship and rich heritage behind the chocolate-making process. 

The goal was to create a visually engaging and thoughtful design that not only highlights the product's exceptional quality but also enhances the overall chocolate-consuming experience by sharing the untold stories of its origins.