Gap Re-branding

This rebranding of Gap breathes new life into the iconic brand,

positioning it as a hub of self-expression for the Gen Z audience.

Centered around the taglines "Stories in Every Stitch" and "Vibes. Stories. Threads,"

the rebrand celebrates individuality, connection, and the energy of modern lifestyles.

With bold visuals, vibrant messaging, and a focus on storytelling,

Gap evolves into more than just a clothing brand—

it becomes the thread that ties life’s moments together.